MEET YOUR BJJ COACH
They want to help you to became a better version of yourself creating a positive impact on the community. Brazilian Jiu Jitsu is for Everyone, despite of age, gender or background.

Eli Ferreira – Black Belt
Head Coach | Alliance Jiu Jitsu North Shore | Alliance Certified Coach
Originally from Brazil, Eli began his Brazilian Jiu Jitsu journey in Rio de Janeiro in 2012. What started as a hobby soon became a lifelong passion and eventually the career he is proud to dedicate his life to. After moving to New Zealand in 2015, he continued learning from outstanding coaches and teammates from different teams, backgrounds and countries, believing there is always something to learn from every experience on the mats.
Today, with over 14 years of training and more than 7 years of coaching experience, Eli is the Head Coach at Alliance Jiu Jitsu North Shore. He is passionate about building a welcoming community where people of all ages and experience levels can enjoy Jiu Jitsu, challenge themselves and grow together.
Teaching, especially working with children, is the part of Jiu Jitsu Eli enjoys the most. While developing strong technical skills is important, he believes the greatest lessons happen beyond the mats. Every class is an opportunity to build confidence, treat others with respect, show kindness, stay humble, develop discipline and build the resilience to overcome life’s challenges.
As a Black Belt under Alliance Jiu Jitsu, Eli is incredibly proud to represent one of the most respected teams in the world. His mission is simple: to help every student become the best version of themselves while creating a community they are proud to be part of.

NORTH SHORE
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